Saturday, January 20, 2007

Joost: TV for the Internet

It is about time that someone did this:

Joost users will be able to download the software for free to watch the ad-supported television shows. In addition, Joost will let users rewind or fast forward within a show, much like DVRs can do with standard television. And how will it all work? Joost will use the kind of file-sharing architecture that powers Skype.

The founders of Skype, who have been busy preparing to launch the world's first broadcast-quality Internet TV service, moved one step closer to official debut by giving the nascent service a name: Joost.

The service, until now known only by the codename "The Venice Project," is designed to enable broadcasters to push their programming out to a worldwide audience over the Internet.

"People are looking for increased choice and flexibility in their TV experience, while the entertainment industry needs to retain control over their content," said Fredrik de Wahl, Joost's CEO, in a statement. "With Joost, we've married that consumer desire with the industry's interests."

De Wahl said Joost will replicate the complete television experience and ultimately fill a critical gap in online entertainment. "It will allow viewers to access all kinds of television over the Internet," he said.

[...]

For now, however, there isn't much to see, as the service is still in beta. But its founders are expecting to have a great deal of content available once Joost officially launches. There is no word yet on when that launch will take place.
It is about time that they provide TV on the Internet. CBS, ABC and NBC all offer some of their shows on the Internet but they don't offer all of them. I'd be willing to sit through ads for the convenience of watching shows when I want. It seems like it would be even better than broadcast because the content provider would know exactly how many people were viewing the ads instead of estimating as they do now.

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